For centuries, the game of golf has been steeped in prestigious tradition, seeing little change to how it has been played, or the specific demographic it appeals to. Today, however, golf has become integrated with advancements in digital technology, including the way it’s instructed, played and enjoyed.

With the advent of mobile golf apps, automated curbside check-ins and luxury simulator experiences, the game of golf has taken major strides to bring the sport to more people than ever before.

Case in point, modern golf management technology gives golf managers the ability to track how their customers interact with their business through reports, data and marketing tools which are built directly into the software.

Another means of using technology to reach a new generation of players is through the use of mobile apps and social booking platforms. People, especially millennials, can simply turn to their smartphones to book a tee time or keep track of their handicap and scores.

In the past, the only way course managers could promote events or advertise discounts was through print ads or flyers. With modern software, however, ads are produced digitally and can easily be enhanced with promotion codes for redemption when booking online. Now, club managers can promote their websites while also tracking the success of their online ads.

While arguably the most important component of modern day golf marketing is online engagement, there is a lot more happening to draw in the younger generation. Other proven marketing strategies include email campaigns, loyalty programs and social media engagement. Some clubs are even using social media influencers to engage with professionals and industry experts.

Creating awareness through professional tournaments and charity events can benefit a club’s image and bottom line, but there are also some simple strategies to reach amateur players as well as the general public. For example, family golf days and special events go a long way in helping a club reach the community while at the same time, showcases everything the game has to offer. An added bonus – playing golf has also been linked to weight loss, flexibility, heart health, brain stimulation and overall mental wellness.

By encouraging a creative and fun culture, golf managers can turn their club’s image from old school to innovative without losing its deep-rooted tradition.